Founded by award-winning eccentric creatives who have succesfully touched and, often times, fondled the world with their imaginations in profound ways.
Eugene is My Middle Name sees fashion as the most intimate of creative expressions. A line comprised of the finest denim, knits and woven, Eugene takes an artistic approach on life and clothing - it unites all things extraordinary.
Whip smart with a wicked sense of humor, these two creatives endeavor to smile and laugh with the world. Differences are embraced, peculiarities are celebrated, and brilliance is achieved.